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Fashion: Parthenis Concept Store Launch

Fashion: Parthenis Concept Store Launch

Partnering with Greek brand Parthenis for an evening of fashion and cocktails in London.


On Thursday 11th February Snow Leopard Vodka had the pleasure of attending the opening of new pop-up concept store from Greek label Parthenis at Shoreditch’s 40 Rivington Street, where they were introducing press, buyers and industry insiders to their collections.


Originally the home of Start Boutique, from 9th to 28th February the location is hosting a pop-up concept store featuring and curated by Parthenis. A specially selected range of fellow Greek brands to complement the collections including bags by Persephoni, sandals by Kyma, leather accessories by Aumorfia and sunglasses by Deep Shallow Exposition


Parthenis Concept Store Launch Party


The event was busy with the influential faces of Wallpaper, Hello!, The Chic Geek, Ikon London, A Shaded View on Fashion, Fashion Monitor, Le Bon Bon and Le Beaux Journals, with buyers popping by from Urban Outfitters, Selfridges, Net-A-Porter, Four Marketing, Cottweiler, Mary Katrantzou and Ace Hotel.


All guests were treated to a special Snow Leopard Vodka serve, with tonic and rosemary while they browsed the rails to a soundtrack by DJ Josh Caffe. There was a relaxed atmosphere which perfectly complemented the brand’s pared down minimalism. 




Were you at the Parthenis concept store launch? Tell us your experience using the hashtag #GreatVodkaForGood


15% of all Snow Leopard Vodka profits go directly to Snow Leopard Conservation projects. Use the hashtag and help us spread the word.


Snow Leopard Vodka is perfect for a classic martini, served on the rocks and in premium cocktails.

Snow Leopard Trust

The Snow Leopard Trust is the world's largest organization in the study and protection of the endangered Snow Leopard. 15% of all our profits go directly to the Trust to help them on their mission.

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